Learning from Daniel Lowery, Author of Battling the Corporate
Giants
by Hudson Hornick
our own business. Sure, we all dream about what kind of company
we’d open, but the fundamentals of getting started are daunting.
Even once established, the business owner’s work is never
done — what business out there is wholly without competition?
But where these obstacles seem overwhelming, there is hope — at
least in book form. Santa Barbara’s Daniel L. Lowery, a former
small business owner, is the author of Battling the Corporate
Giants: The Ultimate David and Goliath Story, a tell-all about how
the small business owner can compete in what used to be, but
unfortunately is no longer, a level playing field.