The magazine’s mission is to be a kid-friendly resource for youth who live in or visit our community offering suggestions for places to go and things to do in Santa Barbara. The magazine also aims to inspire kids to make a difference in their community.
SBKM generates profits by utilizing an advertising-based publication model. The magazine donates 100% of all profits to local charities. This year, SBKM raised a record $6,300 for Heal the Ocean, Direct Relief International, and the Scholarship Foundation of Santa Barbara, bringing a total of $15,000 donated to local non profits over the past three years. Skyler Matthews (age16), SBKM’s publisher, is thrilled with this bump in advertising sales. “It feels great to be able to contribute to some of our local non profits that are doing great things for kids and for our community,” says Matthews.
“Direct Relief is honored to be a recipient of the funds raised by Santa Barbara Kids Magazine. We are also inspired by the ambition of young people to take on this project and provide such a great resource for kids and teens in the area,” said Thomas Tighe, President and CEO of Direct Relief International. “Direct Relief’s mission is rooted in the idea of people helping other people. The team at Santa Barbara Kids Magazine is doing just that by creating a source of information and entertainment for their peers.”