Poinsettias are one of the standard floral decorations this time of year. Euphorbia pulcherrima, now known to all by its common name poinsettia, was originally called the Mexican fire plant for its flaming red flowers. In its native habitat in the vicinity of Taxco, Guerrero, it can grow to a large shrub of 10 feet or more. It forms stiff canes that are juicy but not really succulent. The showy flower parts are actually bright red modified leaves surrounding tiny greenish-yellow flowers. This denizen of the Mexican flora makes its lovely display of cheery red blossoms at about the right time of the year for Christmas, so it has become one of the icons of North American holiday celebrations. That is not the entire story, however.
Because poinsettias grow pretty readily from cuttings and exhibit a nice range of natural variation in flower shape and coloration, aspiring growers have found something new to offer with some regularity. There are poinsettias with twice, or even three times, as many showy bracts. The bracts can range from nearly white (a lovely ivory) to strawberry-ice-cream pink to the standard scarlet. And there are some with variegations, too. Couple that with a predisposition to thrive in adverse conditions, and you’ve got the makings of a marketing winner.
One of the largest growers is located in San Diego County. Paul Ecke and his family (three generations of them now) started growing poinsettias on their ranch in the early 1900s, and by 1920 they were seriously engaged in promoting them as the official holiday flower. They now market more than 60 different selections in colors ranging from white through cream, salmon, pink, red, and even purple.