A marketing tip for Santa Barbara pot growers getting set for legalization of recreational sales in 2018: Aim some ad dollars at Mother’s Day.
That’s one merchandizing conclusion to be drawn from a new “State of Cannabis” report, based on a survey of 5,000 clients of Eaze — a mobile app and online platform that arranges 20-minutes-or-less-deliveries of legal pot to a claimed 250,000 California medical marijuana consumers.
The “Uber of Weed,” as it’s known in Silicon Valley, does not yet operate in Santa Barbara, where several smaller firms offer online services.