
Michael Adam Cobb was one of those people who graduated with honors from the school of real life. He always worked his tail off. And his life turned a corner, he liked to say, when he became sales manager for Channel Islands Surfboards nine years ago. After 20 years in the world of medical sales and management, he’d found his dream job, one where “work and play blur.” Once he started there, not a day went by when he wasn’t flying that CI flag on his T-shirt, hat, knapsack, or flip-flops — sometimes all at the same time — and with stickers on his car, notebooks, and computer.
Born and raised in Burbank, Cobb (or Cobber to many) began his lifelong love affair with sports at the early age of 6, playing youth football for the Vikings and riding motorcycles. By his teenage years, skateboarding and surfing began to tickle his fancy, but he continued to excel in football and went on to become a star quarterback at Burbank High School.
Mike worked hard and played harder. Whether it was camping trips and riding motorcycles through the deserts of California with his dad and uncle Duane, or surf trips to Panama, Indonesia, Hawai‘i, and his favorite, Fiji, Mike’s life fit the phrase “he lived to ride and rode to live.”