Cannabis isn’t just buds and brownies anymore. Amid the mints, gummies, chocolates, rubs, and other THC-dosed incarnations, beverages are a newly established category, from dealcoholized beers and wines to energy drinks and soda pop. The latter is where Keef Cola is taking the lead, offering both classic flavors such as cola and root beer as well as jazzier tastes such as Blue Razz, Orange Kush, and Purple Passion.
Compared to edibles, these sodas deliver their effects a little faster and shorter, making them a bit more sessionable. That’s what Keef Brands cofounder Erik Knutson told us in the following interview, where he also discusses the seemingly incongruous crossover of health-conscious herb lovers and sugary sodas.
What’s the target audience and setting for cannabis soda pop? The target audience for Keef Cola is incredibly inclusive. Our goal is to remix the expectations of what cannabis is and isn’t with an inclusive gathering of friends, family, newcomers, old-timers, “CannaSeurs,” and “CannaCurious.” What sets us apart is that Keef welcomes everyone to the party!