Of all the modern means of ingesting cannabis, edibles share both the deepest history — brownies by mid-20th century hippies, sure, but millennia-old bhang recipes are even written in Sanskrit — and the most meteoric expansion, with every imaginable mint, chocolate, cookie, candy, butter blend, and what-have-you now on the legal market.
Gummies are perhaps the most iconic of the modern techniques, and Wyld is one of the leading brands, offering fresh-tasting, real-fruit candies with varying degrees of potency and ratios of high-inducing THC to mellow-making CBD.
The company was cofounded in Portland, Oregon, by Rene Kaza, Aaron Morris, and Chris Joseph, who initially came together as U of Oregon students to form a fruit-infused spirits company called Wild Roots. When that state legalized cannabis, they launched Wyld with the same fruit-infused ideals. It became Oregon’s top edible producer and is now available throughout California and Nevada, with plans to roll out in more states soon.
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