Lompoc City Council Opts Out of Wine BID
First Official Blow for Plan to Fund Wine Country Marketing
The first official blow to an ambitious plan for funding future Santa Barbara County wine country marketing efforts came last week, when the Lompoc City Council voted unanimously to opt out of the proposed 1 percent assessment on sales of county-made wine.
The vote effectively shielded the city’s 60 bonded wineries from paying into the proposed business improvement district, or BID, that is being pushed by the Santa Barbara County Vintners Association.
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