UCSB Divulges New Details on Munger Mega-Dorm
University’s Public Relations Department Makes Hard Sell on Controversial Project
University’s Public Relations Department Makes Hard Sell on Controversial Project
In a carefully crafted display of public relations rhetoric, The Current, UCSB’s official news site, published an article Tuesday touting the proposed Munger Residence Hall while also offering a few new details on the controversial project.
The massive 11-story building would provide housing for nearly 5,000 undergraduate students with “flourish and elegance,” states the article titled “Absolutely Stunning.” Its design can be credited to the “sweeping and inspired vision” of financier and architect, billionaire-philanthropist Charlie Munger.
“The outcomes he has detailed from the start of his joint venture with UC Santa Barbara specify everything from building materials to ventilation,” the article reads, “to improving student happiness and educational effectiveness, to the many academic spaces amenities it will offer — all much more affordable, and much better, than is typical for such endeavors.”
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