Santa Barbara Salsas by Sabor de Paulita
Motivated by a Return to SBCC, Paula Munoz Begins Her Career as an Entrepreneur
“I want my own business. I want my own business. I want my own business,” Paula Munoz recalls telling her boyfriend a while back, before the Santa Barbara native created her own line of salsas. “And then it just happened. I wanted to get into stores as soon as possible. I don’t play games.”
Today, Munoz says that her Sabor de Paulita creations are the most popular salsas at Tri-County Produce, just one of the five retail outlets where her five flavors are currently sold. That’s quite quick success for a business that only started a year ago out of the cards dealt by COVID-19.
Before the pandemic began, Munoz had been laid off from her job, the latest in a string of unsatisfying positions that she waded through after graduating from Santa Barbara High. So she went back to school at 26 years old, studying biomedical sciences at SBCC with plans to go into dental hygiene. But she really wasn’t interested in working for other people anymore, and school fired up a strong spirit to do her own thing.
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