Bookstore


Owner Mahri Kerley, Greg Feitt, Sarah Prindle, Gretchen Brinser, Paul Rail, Suzanne Rorick, Britta Phillips, Dionne Elsey, Greg Philson, and Barbara Utman | Credit: Brian Kuhlmann

Chaucer’s Books

chaucersbooks.com

Chaucer’s continues to lead the field of independent booksellers here in this intensively well-read town. In business since 1974, they stock more than 150,000 titles and rely on you to keep them and the other bookshops in our region afloat by remembering to support small businesses. Since the advent of the pandemic, Chaucer’s has added a robust schedule of virtual author events that shows no signs of slowing down now that things are opening back up. Manager and book buyer Greg Feitt says that he is “always excited by seeing the kinds of books that Santa Barbarans are reading day to day. It’s especially rewarding to take a chance on stocking some of the more esoteric and off-beat titles and then watching them be discovered by the right reader.”

Runner-Up: The Book Den

Computer Repair

MacMechanic

macmechanic.com

From repairs to upgrades to data recovery, the team at MacMechanic does it all. With a live help phone number and remote access, they can even solve many home computer problems without leaving the shop. When what you’re dealing with does require in-person attention, rest assured that if you can’t come to them, they will come to you. Add to that the community-minded attitude they showed after the Montecito debris flow by offering free repair services to those affected, and you begin to have an idea of how MacMechanic came out on top.