Where There’s Fuego, There’s Humo: Santa Barbara Couple Starts Mezcal Brand

Artisanal, Small-Batch Mezcal Brings the Taste of Oaxaca to the World

Credit: Courtesy

Mon May 01, 2023 | 02:55pm

Ask Elliott Reese what’s the one thing everyone should know about mezcal, and he answers, “That it’s not tequila; it’s honestly better than tequila. I know that’s subjective, but if you want an agave spirit — neat — you can’t beat mezcal.”

Credit: Courtesy

For some, those might be fighting words, but Reese knows of what he speaks. Earlier this year, he and his wife, Karen, launched the mezcal brand Fuego y Humo and are eager to share their love for this distilled spirit in Santa Barbara and beyond. After working with José Manuel Méndez, a third-generation mezcalero in Oaxaca, their artisanal brand is currently offering three varietals of mezcal and a terrific story.

Education about their product is one of the Reeses’ main goals, and they begin by making clear that tequila can only be made from one plant — the blue Weber agave. That, by necessity, limits what you can do with it. Mezcal can be made with any species of agave. So, think of it this way — would you want your only wine to be chardonnay, or are you happy we’ve got, oh, 60 different grape varietals in Santa Barbara alone?

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