This edition of Full Belly Files was originally emailed to subscribers on May 19, 2023. To receive Matt Kettmann’s food newsletter in your inbox each Friday, sign up at independent.com/newsletters.
A couple weeks ago, the vintner Adam Lee — who founded Siduri Wines in 1994, sold it to Jackson Family Wines in 2015, and now runs Clarice Wine Company, among other projects like Busy Signal — told me that he’d used artificial intelligence to write a newsletter to his wine club members. (You may remember Adam from our Black Sheep x Pickle Room evening earlier this year.)
“I believe that this is the first time that this has been done by any winery and I detail in the mailer when AI did well in this endeavor and the times that they fell short,” Adam explained to me. “I believe there are many opportunities to use AI in the wine world and am working on several other ideas going forward.”