Santa Barbara-Based ivan.bar Sponsors Rowing Team in Race Across the Pacific
ivan.bar’s Nutrition Bars to Sustain Pacific Discovery’s Trans-Pacific Race Crew on Their Voyage
Pacific Discovery’s trans-Pacific race crew will be crossing an ocean — literally.
June 12th marked the beginning of their rowing race from Monterey, California to Hanalei Bay, Hawaii. The race is a trying 40-day epic that spans 2,800 miles — a venture that only 82 others have accomplished. While endeavoring the Pacific, members of the crew will be sustained through nutrition bars created by the Santa Barbara-based business, ivan.bar, in a partnership that might just become a part of rowing history.
What began as founder of the company, Ivan Pelly’s personal experiment in his kitchen, in which he describes, “I was wanting a replacement for typical grocery-store bars. My background as an engineer came in handy in working through the process of creating and testing something from scratch… It found its way into the hands of friends and family, and I got a lot of requests either to make bars, or to share the recipe. These requests were the inspiration for taking the product from a homemade item to a commercial product,” has quickly transformed into a flourishing global business, characterized by Pelly’s close-knit relationship with his customers, and an array of the brand’s partnerships with both extreme and conventional sports, charities, and initiatives such as Engineers Without Borders, the Environmental Defense Council, and PATH.
