Listing Levers
By Todd Shea
2023 President
Santa Barbara Association of Realtors
Selling a home is a big task that frequently marks a turning point or change in someone’s life. To guarantee a smoother transaction, many elements must be carefully considered. Three factors are particularly important in determining the outcome among these factors: the agent choice, the applied marketing approach, and the pricing strategy. Understanding how each of these levers uniquely affects success is crucial, even in the Santa Barbara area, where we are fortunate to have outstanding real estate agents and a constant need for listing inventory.
The First Lever: The Agent You Choose
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