Dawn Does Coffee, Dusk Does Drinks at Drift Hotel
Service Shifts from Morning to Evening at Centrally Located Santa Barbara Property
Innovative hospitality is on full display along the bustling 500 block of State Street, at least for those who book a room at Drift Hotel. There’s no physical lobby, the check-in process is totally digital, and the developers’ ability to make the 160-square-foot rooms feel well-equipped while still welcoming — especially considering they were most recently used by the Church of Scientology for who knows what — represents enviable time-saving technology and space-saving design worthy of emulation.
For those who live here, or are otherwise not inclined to pay $270 to $600 for the overnight experience, Drift’s open-to-the-public downstairs embraces efficiency in its own unique ways. On the left-hand side is a sunny coffee shop called Dawn that serves made-to-order, mixology-minded coffee and tea drinks from 7 a.m. until 3 p.m. Then, on the right side of what would traditionally be a lobby, comes Dusk, a Baja-inspired, agave-focused, seafood-serving cocktail bar.
“We want to be a destination coffee shop in a destination hotel in a destination city,” head barista Alex Werth told me when I first visited a few months back. The St. Louis native with barista competition experience, who was swept up in Santa Barbara’s coffee culture during the pandemic, called Dawn a “third-wave specialty coffee shop” that prides itself on meticulous, specialized service. “Everything is made to be served right then and there,” he said.
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