New Santa Barbara Corner Market Caters to Diverse Tastes and Needs
The Eddy Corner Market Offers an Upscale, Curated Approach for Customers
A new corner market has just opened in Santa Barbara. The Eddy is a friendly corner store that caters to diverse tastes and needs while bringing a balanced and curated approach to a modern corner store. Located on East De la Guerra Street in the former Beads shop location, the store is not one to miss with pantry staples, household essentials, home goods, locally grown organic produce, and more.
The Eddy is a tight-knit team of three: Alex Suhadolnik and Jen Steinwurtzel, who are the co-owners, and Lea Kirchhoff, who is the manager and buyer. Suhadolnik grew up in Santa Barbara, where her parents owned shops of their own, while Steinwurtzel is from the East Coast and spent most of her life in Washington, D.C., and New York City before moving to Santa Barbara and opening Jake & Jones in the Presidio neighborhood six years ago.
After a decade of being in San Francisco, Suhadolnik moved back to Santa Barbara to find many of the mom-and-pop shops that she grew up with had closed. After a few years of remote work in branding and marketing, she joined the team at Jake & Jones to plant roots and grow a community in Santa Barbara — it was clear that she and Steinwurtzel had shared values.
