Ageless Fitness Goes National

Ageless Fitness Goes National

Santa Barbara Senior Exercise Studio
Fills Need for One-on-One Attention

By Tyler Hayden | August 24, 2023

Find the rest of our 2023 Active Aging Guide here.

Cofounders Emmanuel Verduzco and Julie Pollard didn’t create the Ageless Fitness model intending to franchise it. But after five years of successfully serving Santa Barbara’s seniors — and with a new studio opening on Micheltorena Street — that’s exactly where they find themselves: They just cut the ribbon on a second location in Florida with yet another Sunshine State studio on the way.

“We didn’t expect it, but we’re grateful,” said Verduzco of Ageless Fitness’s fast growth. “We saw the benefit to our clients locally and knew we wanted to reach older adults elsewhere.”

Their unique approach is filling a void in care, Verduzco explained, as it caters specifically to the physical abilities of seniors, as well as the individual needs of each client. General exercise classes for older people exist, he said, but they rarely address a person’s particular injury or health concern, which can put them at risk for further problems. “One-on-one fitness for older adults is really a scarce resource,” he said.