Pierre Lafond’s Santa Barbara Winery for Sale
Nearly $10 Million Price Tag Includes Brand, Inventory, Tasting Room Lease, and Trademark
The next chapter for Santa Barbara County’s first commercial winery of the modern era is ready for a new author, as Santa Barbara Winery was listed for sale this week.
The $9.25 million asking price includes the brand, its extensive inventory, the Funk Zone tasting room lease, and the valuable trademark. No facilities, vineyards, or other real estate holdings are listed. But the family of founder Pierre Lafond, who died in April 2022 at age 92, is prepared to negotiate for additional assets, including grape/production contracts and potentially even land.
“There is nothing left off the table at this point,” said Lafond’s granddaughter Sara Deinhard, who is the executive vice president of the family companies and specifically director of operations for Wendy Foster Inc.
