With the Barbie movie breaking box office records, it seems like Barbie and her signature pink palette are everywhere. Pink is having a major moment but it’s not just the movie’s influence. Earlier this year Benjamin Moore’s Color of the Year was Raspberry Blush and Pantone’s Viva Magenta while vibrant, bright, and expressive colors seem to dominate fashion this year.
Like it or not, Barbie’s influence on the fashion and home decorating worlds is here. In fact, searches for “Barbiecore” have increased by 488% on Pinterest since the end of March and hashtags for #PinkDecor have increased by 85% on TikTok since mid-June.
“Barbiecore,” as the trend has been dubbed, brings together soft pastels with bright neon colors and sparkly metallic touches to create a vivacious and bubbly style. The color palette ranges from bubblegum pink, electric blue, and lime green to blush pink, rose gold, and sunny yellow. Add some fun, whimsical textures and you’ve got the basics of Barbiecore covered.