Teeny-Weeny Wigs

Hilarious Baby Toupees Are a Lesson in 21st- Century
Marketing

By Matt Kettmann

If babies are funny and wigs are funny, why
wouldn’t babies wearing wigs be double-funny? That was the question
Santa Barbara’s Graham Farrar, Matt Meyer, and Peter Kyriacou found
themselves pondering a couple years ago when the trio was
brainstorming possible inventions. Specifically, the three were
considering putting Donald Trump’s infamous toupee atop an infant,
so they researched the idea and found no one had capitalized on the
no-brainer. Then they registered babytoupee.com and set about getting
some samples made.

When the samples came in, they took Farrar’s infant daughter
Mia, plopped the mop atop, and, as Farrar said, “Indeed, it was
funny. We laughed, she laughed because we were laughing, and we
laughed back at her.” Knowing they had at least a cute niche hit,
they contacted a manufacturer in China and the wigs were tossed in
motion. Little did they know the craze they were about to
ignite.