Santa Barbara’s GadgetFix Keeps Going Viral with Tech Talk on TikTok

When Edwin Guzman started his TikTok account in late 2019, there wasn’t a lot of phone-repair content to be found. So he’d post bite-sized walkthroughs of tech wizardry at his shop, GadgetFix, for fun. He’d notice the view counts ramp up little by little with each post. By the time he uploaded his 11th video to the app, he hit more than 750,000 views. He was hooked. 

Guzman specializes in short clips of the gadgets he, well, fixes at his De la Vina St. shop. In his first viral clip from April 2020, he takes the viewer on a journey … of replacing the back glass of an iPhone. As a fan of the TV show Drugs, Inc., he went for a voice effect similar to the one that masks the anonymous guests on the program. Given the inaccessible nature of Apple repairs, commenters thought he was trying not to get in trouble with the mega-corporation.

“Apparently a lot of people think that you can’t replace those,” Guzman says. “So I think that’s what kind of just got the whole thing going.” Since then, he’s made a routine out of posting content — and the one-man business has reached more than 850,000 followers and counting.