The Out-of-Work Innovators

We’re understandably exhausted of the word “pivot” these days, but that act of adjusting one’s life —whether in work, school, or play —to better survive the COVID-19 pandemic will endure as the triumphant tale of this uncertain era. In that spirit, we’ve rounded up 10 Santa Barbara entrepreneurs who, when faced with threats to their existing employment, income, and everyday enjoyment, launched innovative new projects to pay bills, flex creative muscles, and stay engaged.

“This pandemic has taught me not to take things for granted and to go with the flow of life,” explained Alex Ramirez, who went digital with his personal training business when gyms closed. “When one door closes, it’s not the end of the world, because another door will open. Now I have the courage and faith to open that door and walk through it knowing everything will be all right.”

Jude Comer

Hammer Head Hand Planes

The 10-year-old son of the owners of Casa de Comer Foods, which makes “smokin’ good” salsas in Goleta, Comer started making these bodysurfing devices after seeing a neighbor use one on a flat day. “This came out of a need to channel his energy in a positive way during long stay-at-home orders,” said his mom, Silvia Comer. She and her husband, Sean, helped Jude make the first one on an old wood cutter, and then his friend Kyvon Reeder got involved. They’ve sold a few to friends and family since, with more orders on the way.
@Hammerhead_Hand_planes